News release

Rubicon launch offers investors an opportunity to capitalize on UK home working trend

August 23, 2021

HONG KONG, 23 August 2021 – Savvy property investors looking to take advantage of Cambridge’s high performing residential market will have an ideal opportunity when Rubicon, the latest phase of Knights Park by award-winning developer Hill Group, launches on the 4th of September.

Rubicon is a forward-thinking development that captures the new lifestyle demands of residents seeking to blend their work and home life as a result of the increased prevalence of home working. The scheme of 120 one-to-three bedroom apartments and penthouses combines 123 acres of beautiful green space and landscaped grounds with communal workspace for both private meetings and co-working, forming the ideal setting in which to work, live and relax.

Rebecca Littler, Group Sales and Marketing Director for Hill Group, comments: “Rubicon provides the ideal residence for modern lives. By anticipating the demand for homes where people can have the best of both worlds when it comes to working and unwinding, we are able to launch a lifestyle development that residents will love for years to come. This approach presents a fine opportunity for investors looking for a future-proofed asset with long-term desirability.”

As well as its long-term market resilience, investors will also appreciate Rubicon’s excellent quality of build, striking architecture, and exceptionally high-level of energy efficiency. Indeed, the Knights Park development has already earned Hill a series of awards for its inspired design and commitment to sustainability. The sophisticated-looking apartments at Rubicon combine industrial-style glazing with a sleek modern finish, with upper floor units boasting high-vaulted ceilings to create a dramatic sense of space.

Mandy Wong, Head of International Residential at JLL in Hong Kong, adds: “Rubicon is the next exciting phase of Knights Park to be released in the market. Hong Kong buyers have been long awaiting this next release of apartments as they offer not only the perfect investment opportunity but a place to call home with a beautiful environment with everything surrounding that you could possible need including an Ofsted-rated outstanding primary school within the development. The beauty of Rubicon, Knights Park is that you are only 1.9 miles from all that Cambridge city centre has to offer’’.

Demand for residential property in Cambridge remains consistently strong, making it a prized investment location. This is largely owed to its world-renowned reputation as an education hub and fast-growing biomedical and technology sectors. Knights Park is well located to take advantage of Cambridge’s excellent travel connections, with Stansted Airport just 30 minutes by train and Heathrow Airport an hour and a half away by car. Trains from Cambridge Railway Station into Central London in less than 50 minutes, and the station is just an 18 minute bus ride away from Knights Park.

The co-working accommodation at Rubicon offers a range of spaces for work, covering large open areas ideal for generating collaboration as well as a mix of private rooms for calls, meetings and focussed work. Each space provides functional contemporary furniture, strategic lighting and natural planting, all carefully considered to create an atmosphere where residents can be at their most productive.

Knights Park is situated in Eddington, a new district just a 12 minute cycle from Cambridge city centre. This new community has been devised by the University of Cambridge with the aim of delivering a brand new neighbourhood for the city with sustainability at its heart and a high quality of life for residents. Eddington offers a range amenities such as a supermarket, shops and public square for residents to come together. Future facilities include a doctor’s surgery and a brand new Hyatt and Locke Hotel, offering all residents the opportunity to join their onsite gym or visit the roof top bar to relax and unwind.

Prices for properties at Rubicon start from £319,950 (about HKD3.41 million) for a studio apartment, ranging up to £899,950 for a penthouse.

Interested purchasers should visit contact JLL on Tel: +852 3759 0909 or email: irp.hk@ap.jll.com, or visit our website: https://internationalresidential.jll.com.hk/event-calendar/05/sep/2021/rubicon-knights-park


About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce of more than 92,000 as of June 30, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.