Mount Anvil Launches Second Phase of the Silk District - the Georgette North

HONG KONG, 27 August 2018 – London developer Mount Anvil, in a joint venture partnership with L&Q, is preparing to launch the much anticipated second phase of The Silk District – The Georgette North – a new collection of design-led homes set amidst a thriving urban quarter in the heart of London's Whitechapel, E1.

Delivering more than 100 studio, one, two and three-bedroom apartments, The Georgette North has been intelligently designed inside and out, and is just a five-minute walk from Whitechapel station – soon to offer the Elizabeth line (Crossrail) – and just moments from the City of London, and the East End's rich arts and culture scene.

Synonymous with the silk trade, Whitechapel harbours an industrial heritage that dates back centuries to the craftsmanship and creativity of the French Huguenots – the silk weaving artisans who settled in the area during the 17th century. This legacy has been suffused into the new phase's name and identity[1], which today assimilates the cutting-edge fashion and style for which East London is renowned, creating a stylish collection of homes built to foster a convivial community.

Standing at just seven floors high, The Georgette North has been carefully curated with wellbeing in mind. With generous floorplans, each home offers the ultimate experience of elegant, urban living, with floor-to-ceiling windows that encourage natural light to flood the interiors. Overlooking The Jardin – the largest green space at The Silk District, which offers verdant lawns and seasonal planting – it invites residents to make the most of the tranquil green space whether they are relaxing at home, on their balcony or terrace, or spending time outside.

Striking a balance between simplicity and sophistication, the interiors by SUNA exemplify attention to detail, with each home bearing the hallmarks of meticulous craftsmanship. A rich textured palette of fabrics and materials, such as the bespoke Terrazzo effect flooring and natural oak effect kitchen cabinetry, evokes a sense of glamour yet provides an enduring practicality. Contemporary white kitchen appliances by SMEG and on-trend white taps by Vanguard keep the finish simple, combining beauty and utility.

Serving as the hub for The Silk District, The Georgette North houses first-class amenities. Selected to support a modern, curated lifestyle, the onsite offering includes a fully equipped gym with spin studio and rooftop terrace. Residents will also benefit from a WiFi-enabled flexible working space –ideal when working from home, and a 24-hour concierge to keep a busy lifestyle flowing. A cinema room, which features full length sofas and a bar area, can be booked out by residents to enjoy a private film viewing or sporting event with like-minded friends. In addition, The Silk District offers more than 35,000 sq ft of café and office spaces and up to one acre of public space ensuring maximum integration with the local area.

For those in search of a thriving arts and cultural scene, The Georgette North is within easy reach of the rich tapestry of culture and leisure opportunities that punctuate the East End. Renowned for its avant-garde artistic scene, Whitechapel is as an incubator of innovation and free-thinking, and is famed for institutions such as the revered Whitechapel Gallery, and Fotografiska London, which is set to become home to London's largest photography gallery when it opens in spring 2019.

Ideally located between two of London's largest financial districts, the City and Canary Wharf, Whitechapel is attracting financial professionals, as well the workers of London's thriving tech and start-up scene.

Already well-connected given its interchange with the District, Hammersmith & City and Overground lines, residents will also benefit from a fast paced, connected future, thanks to the opening of a new Crossrail station at the end of the year, just five minutes' walk from The Silk District. The Elizabeth line (Crossrail) will supercharge Whitechapel's convenience, halving journey times to the multitude of business and leisure destinations across London; Canary Wharf will be accessible in three minutes, Bond Street in ten minutes, and London Heathrow in 36 minutes.

Jon Hall, Sales Director, Mount Anvil, comments: "The Silk District has cemented itself as the area's newest property hotspot – demonstrated through the first phase – The Jacquard – being 70% sold only 3 weeks into its launch. We're anticipating a similar response to The Georgette North, thanks to its great investment potential, wellness-focused amenities and the fantastic indoor-to-outdoor living it offers.

"The Silk District appeals to a wide range of buyers. People are excited by Whitechapel's history, its vibrancy and its word-class cultural scene, not to mention its proximity to the financial hubs of The City and Canary Wharf, only a stone's throw away. What's more, with the imminent arrival of the Elizabeth line (Crossrail), Whitechapel is supercharged, making it one of the best-connected places to live in London, and primed for capital growth of over 19% between now and 2021.

"The launch of The Georgette North will shine a light on the area like never before, showcasing the extent of what's on offer in E1. It's so much more than a new collection of new homes; it represents a unique opportunity to buy into the heart of London's East End, as the destination for those looking to experience the next trend."

Prices at The Georgette North start from £458,000 (about HKD 4.62 million) for a studio apartment.