The legacy lives on with exciting new development soon to launch

New Stratford Works is an exciting development that shows what happens when the past and the present collide, drawing its design inspiration from its historical beginnings and forward-looking community spirit.

September 17, 2018

HONG KONG, 17 September 2018 – The legacy of the Olympics has created one of the most exciting and vibrant places to live in London. Since the summer of 2012, Stratford has developed its own identity and become a destination in its own right.

Launching 21st September 2018- New Stratford Works is a new development built by award-winning Higgins Homes, which further enhances the area's desirability. New Stratford Works is an exciting combination that shows what happens when the past and the present collide, drawing its design inspiration from its historical beginnings and forward-looking community spirit.

Creating an experience of hotel-style living through contemporary design, there is a choice of homes for everyone at New Stratford Works. The outstanding collection of 154 homes features one-, two- and three-bedroom apartments and three- and four-bedroom Garden and Sky Villas. Not only has Higgins created a sanctuary within the homes but they have also ensured that the outside matches the serene environment with major landscaping. The apartments are set around a podium garden with all manner of trees and foliage and the Villas are adjacent to the Linear Park.

"New Stratford Works is part of a thriving area of London just moments from Stratford International Station and the buzz of Westfield Stratford City and the Queen Elizabeth Park," says Jeremy Marcus, Sales & Marketing Director at Higgins Homes. "While this connectivity is a huge advantage, we wanted to create a development that feels peaceful and serene from the moment you enter to give residents the opportunity to rest and recharge."

So committed is Higgins Homes to providing an urban sanctuary at New Stratford Works, the developer is creating a new Linear Park as part of the development, allowing all residents to have open space on their doorstep. Located in the heart of the development, the new Linear Park is bursting will all manner of trees and foliage and is the perfect spot to relax and get back to nature.  

The ambitious regeneration plans that were put in place years before the Olympics are continuing to reach new heights with much of what was planned now part of the iconic London skyline. Stratford is now a destination for tourists and locals alike who come to enjoy the Zaha Hadid designed London Aquatics Centre and Sir Anish Kapoor and Cecil Balmond's ArcelorMittal Orbit, which is the largest piece of public art in the UK.

Further regeneration plans will be centred around the opening of Crossrail in 2019, which will increase the speed and frequency of trains to the capital and beyond, boosting the value of nearby property. It is estimated that by 2025, £22 billion will have been invested into Stratford, which includes £3 billion investment in the local transport infrastructure. This in effect will create more than 35,000 new homes and 100,000 new jobs. Leading this new wave of regeneration is The Golf Ball, a purpose-built 20,000 seater events space commissioned by the Madison Square Garden Company, a state-of-the-art venue that is set to rival the 02 Arena in North Greenwich.

From the one-bedroom apartments through to the largest villas, the homes have all been designed to maximise space with open-plan layouts, large windows and outside space in the form of terraces and balconies. The light-filled rooms are complemented with a specification that is designed to be both beautiful and functional. Clean, simple lines with fittings from some of the industry's most well-respected suppliers help to make the space feel stylish and efficient. 

"In creating New Stratford Works it was important that we stay true to the area's progressive attitude to design, function and sense of community," adds Jeremy Marcus. "Throughout the site there is a woodland theme with planting that is sculptured around the park to provide an urban wilderness. This inviting open space will help to bring the residents together."

Stratford is a gateway to Canary Wharf, The City and Central London, making New Stratford Works a popular option for commuters. It is just an eight-minute walk to Stratford Station, which is served by the Central, Jubilee, DLR, London Overground, National Rail and TFL Rail lines. This makes travelling to work or for pleasure effortless and when Crossrail opens in 2019, residents can get to Heathrow 2 and 3 in 44 minutes, Paddington in 18 minutes, Canary Wharf in 8 minutes and Bond Street in 15 minutes.  

"Living at New Stratford Works gives residents easy access to anywhere in London and beyond although there is also lots to do on their doorstep," adds Jeremy Marcus. "There is something for everyone to enjoy from the most exhilarating sports, music or theatre events at iconic venues, bike trails, exploring the waterways on canoe or kayak or just relaxing in one of the many independent coffee shops or restaurants."

Of course, Stratford is also home to the UK's third largest urban shopping centre at Westfield Stratford City. Home to both premium and high-street retailers, a cinema and bowling lane, the area really is a shopper's paradise.

Prices start from £418,000 (HK$ 4.28 million) for a one-bedroom apartment and £765,000 (HK$7.88 million)  for a three-bedroom Villa.

About JLL

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