News release

English Cities Fund launches new residential project in Manchester

Novella forms part of a vibrant new community in Salford

June 03, 2021

HONG KONG, 3 June 2021 – Novella is where contemporary living, city lights and the mighty River Irwell meet, comprising 211 new one- and two-bedroom luxury apartments offering striking design and quality first-class amenities in a landmark building rising 23 storeys overlooking Salford Central regeneration scheme, which is transforming over 50 acres of the city's civic and historic centre into a vibrant new hub.

Delivered by the English Cities Fund and designed by renowned architects Hawkins\Brown, Novella is the latest release in the destination address of New Bailey, a lively business, leisure and residential hub adjacent to Manchester's financial, entertainment and shopping district of Spinningfields.

A contemporary, flexible place to live, work and play

Novella provides a 24/7 concierge and contemporary, flexible communal lounges offering comfortable seating complete with USB connections to create a relaxing space during the day for work or study. There are also two cosy bookable booths complete with power points, the ideal set up for working from home. By night the space transforms into a venue to socialise with friends or an exclusive private dining area for up to 12 people, perfect for special events.

Keeping fit is made easy at the on-site residents' gym and wellness suite overlooking the river. Managed by Motive8, the space is equipped with a range of weights and exercise machines, along with a fully-flexible space available for yoga and fitness events, complete with mirrored wall and an AV screen for on-demand fitness classes. There is also a secure and convenient storage space for bicycles and a post/parcel room.

Each apartment comes fully equipped with the latest fittings, fixtures, mod-cons and digital connections, including Zanussi/AEG kitchen appliances, integrated Whirlpool fridge/freezer and washer/dryer, Tarkett hardwood timber flooring in the living areas and Mears Harrow carpets in the bedrooms, Decor 350 blackout roller blinds, and Space Pro integrated soft-close wardrobes, along with Freeview Digital TV, and Hyperoptic, Virgin Media and TV broadband outlets throughout.

A vast array of businesses, eateries, culture and transport

For those content with enjoying all that Manchester has to offer, the city centre with it vast array of shopping, dining and entertainment options is easily navigated by foot or bicycle from Novella, with centres including Chapel Street and Deansgate all within a few hundred metres. Spinningfields is easily reached via a new footbridge over the River Irwell and only a short walk away.

Directly across the river is The Factory, a world-class cultural space currently being developed that is due to open at the end of 2022 which will provide a major training centre for those looking to embark on a career in the creative industry.

Salford Central train station is within 0.5 miles and offers regular services across the North West. For fast and reliable local routes, St Peter's Square Metrolink is 0.7 miles away and offers frequent services to Manchester Airport, MediaCityUK, The Trafford Centre and many other destinations.

Within 1.5 miles, Manchester Piccadilly Station provides direct access to London in less than two hours, as well as fast trains to Birmingham, Edinburgh, Glasgow and many more UK cities. For international travel, Manchester International Airport is less than 20 minutes via the Metrolink.

"Located moments away from the vibrant heart of Manchester and within a short walk of key transport hubs, shopping, dining and entertainment venues, Novella is beautifully blended into the existing fabric of this youthful, diverse and energetic city that is bursting with character and combines striking design with luxury amenity – 24/7 concierge & communal lounges, podium roof garden, residents' gym and wellness suite, private dining room and live-work amenities," said Mandy Wong, Head of International Residential at JLL in Hong Kong.

Prices at Novella start from £189,950 (HKD 2.09 million) for the luxury apartments.

For more information, please contact Mandy Wong, JLL, tel: +852 3759 0909, email:, or our website.

Hong Kong exhibition details:

Date: 05 – 06 June 2021 (Sat - Sun)
Time: 11:00am – 6:00pm
Location: 6/F, One Taikoo Place, 979 King’s Road, Hong Kong

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce of more than 91,000 as of March 31, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit