News release

En-bloc Tsim Sha Tsui building in bustling center up for tender

Premium geographical advantage and flexible floor plan bring new investment opportunities

January 13, 2025

Yvonne Liu

Public Relations Director, Hong Kong and Macao
+852 28465264

Hong Kong, 13 January 2025 – JLL has been appointed as one of the joint sole agents for the tender of a commercial building located at No. 1, Humphreys Avenue, Tsim Sha Tsui. The tender closing deadline will be at 12:00 noon, 26 February 2025 (Wednesday). The market estimated the property value at approximately HKD 1.68 billion.

The property, situated in the bustling center of Tsim Sha Tsui, is a 25-storey commercial building with a total gross floor area of approx. 58,591 sq ft. The G/F and 1/F are designated for retail shops, while the upper commercial floors include the 3/F & 5/F to 10/F, and the 15/F to 19/F. The 20/F to 23/F are allocated for restaurant use. The Property, which is located near the prime area of Nathan Road and adjacent to MTR Tsim Sha Tsui station, benefits from excellent transportation links and a constant flow of foot traffic, offering unmatched accessibility for both locals and tourists alike.

Renowned for its state-of-the-art design, the property boasts advanced facilities and premium finishing throughout, making it ideal for establishing a powerful corporate presence or creating dynamic retail and office spaces. Additionally, the G/F and 1/F feature an ultra-wide shop frontage, flexible floor plans, and robust loading capacity, offering businesses greater flexibility to accommodate a wide range of retail concepts and business needs. The upper floors provide stunning panoramic sea views, enhancing the property's prestige and appeal while boosting tenants' brand value and market competitiveness.

Eunice Tang, Executive Director of Capital Markets at JLL in Hong Kong, said: "This property not only boasts a prime location and design but also serves as a key hub for future commercial development in the area. Its significant value for maximum visibility is noteworthy. Tenants may consider the potential for prominent rooftop signage, ensuring their brand stands out in Hong Kong's iconic skyline. Such configurations can greatly increase brand exposure while providing additional revenue opportunities for tenants,”

“The property is to be sold on an 'as is' basis with vacant possession, which is suitable for major corporate brands for own use or investment. After the recovery of mainland visitors, the number of tourists in various travel areas in Hong Kong has seen the most significant increase, particularly in Tsim Sha Tsui, which is driving commercial demand. We believe this property's investment value will be further unlocked, showcasing significant appreciation potential," she added.

For property inquiries, please contact JLL Eunice Tang at 9520-8669 or via email at Eunice.tang@jll.com.


About JLL

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 111,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.