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News Release

HONG KONG

London City Fringe Homes To Be Exclusively Exhibited in Hong Kong


HONG KONG, March 24, 2017 – The latest collection of Luxury city-style homes to be released at the sought-after Atlas Building in London are to be exhibited to property investors in Hong Kong.

Prospective buyers attending this exclusive exhibition at Landmark Mandarin Oriental Hotel will be among the first to preview a selection of apartments located in the heart of the capital's booming Tech City in Shoreditch, on the cusp of its vibrant financial district.

The Atlas Building is a landmark mixed-use development consisting of a striking 40-storey residential tower and a 10-storey office building spanning 80,000 sq. ft., which will become home to co-working company WeWork, as well as a new public piazza and retail space.

Designed by award-winning MAKE Architects, the 152-metre building is located moments from Old Street roundabout on the City Fringe and will be the tallest in the Tech City cluster. When complete, it will comprise 302 highly specified apartments, including studios, one, two and three bedroom apartments ranging from 587 sq. ft. – 1,604 sq. ft.

Andrew Hawkins, Director, Rocket Investments, said: "We are delighted to bring our collection of apartments at The Atlas Building in Hong Kong.

"The Atlas Building is a striking addition to London's skyline, located in an exciting City Fringe district that is undergoing a significant transformation with new transport infrastructure, investment and a wealth of new businesses moving to the area."

Shoreditch, which is part of the London Borough of Hackney is undergoing phenomenal growth, driven by its Zone 1 location, arrival of high speed rail network Crossrail at nearby Whitechapel, Moorgate and Liverpool Street stations and its status as a bustling tech and business hub.

The area has attracted start-ups and large global companies, including US retailer, Amazon who has taken office space in the area for 5,000 staff. Burgeoning technology and creative industries are also bringing a wealth of new workers, entrepreneurs and residents to the area. Figures by property agent JLL reveals that 81% more floor space was leased in the City Fringe in 2016 compared to 2012, across all occupier types.

Recently acknowledged as Europe's leading digital hub, Shoreditch is attracting interest from property investors looking to capitalise on its growth which JLL anticipates will continue over the next 10 years, making it the UK's biggest growth driver by 2030¹.

Mandy Wong, Head of International Residential at JLL, said: "Residents at The Atlas can take advantage of excellent transport links in Zone 1. Old Street Station, the nearest railway station to the project, is only 2 minutes' walk away. The Atlas is also close to London's 'Silicon Roundabout', the third largest technology startup cluster in the world. Its working population is expected to support the residential leasing market in the area." 

Shoreditch has become known as a cultural destination in its own right and is now home to a number of organic coffee shops, busy bars, Michelin Starred restaurants such as The Clove Club and boutiques. There are also 15 hotels within half of a mile of The Atlas Building, a number which is set to double, with leading hotel operators Nobu and Art'otel set to open close by.

It's exciting transition into a desirable destination and the growing rental yields the area commands makes it an attractive investment for investors. JLL has predicted these yields will increase further with a 25.8% rise in rental prices in the city submarket between 2016 and 2020, outpacing much of central London. JLL Research also predicts that house prices in the City Fringe, including Shoreditch, will rise by 21.9% over the next five years.

As well as access to the Northern Line at nearby Old Street station, The Atlas Building is within walking distance from the Square Mile – London's financial heart.

The Atlas building contains an extensive range of lifestyle amenities for residents, including a gym, spa and ground floor swimming pool, cinema room, 24-hour concierge and security and private residents lounge. Many apartments boast superb views of the city skyline, capturing some of London's most iconic landmarks. All apartments will have access to 1GB broadband connection from the day they move in and 'Atlas online', a digital concierge system.

Prices for a one-bedroom apartment start from £797,000 (HKD7.73 million). The Atlas Building by Rocket Investments is anticipated to complete in 2019.

Hong Kong launch event:

Date:                  31 March – 2 April 2017 (Fri-Sun)

Time:                 11am-7pm

Venue:              Tian & Di Room, 7/F, Landmark Mandarin Oriental Hotel, 15 Queen's Road Central, Central, Hong Kong

 

For more information about the project, please contact:

Mandy Wong, irp.hk@ap.jll.com, (852) 3759 0909 or visit

https://www.jllproperty.com.hk/international-sales

 

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