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News Release

HONG KONG

The Development Studio Launches its First Residential Project: 28 Aberdeen St.

An investment for the ages


​​Hong Kong, 15 March 2017 - Founded by renowned property developer Keith Kerr, Hong Kong-based real estate developer The Development Studio (TDS) is delighted to present 28 Aberdeen St. – its first project in Hong Kong.

Located in the historic core of Hong Kong's Central district, 28 Aberdeen St. is a brand new 22-storey residential building providing creatively designed units with a ground floor shop. All units enjoy unobstructed city views overlooking PMQ, a Grade 3 listed Historic Building in Hong Kong.

A Historical and Contemporary District – Soho Central

28 Aberdeen St. offers 38 one-bedroom apartments (407 sf Saleable Area), a duplex unit with a flat roof and a penthouse with a top roof connected by a private internal staircase. The building is positioned to capture investors and end users alike due to its proximity to all major transportation nodes and accessibility to daily amenities.  Three MTR stations – Hong Kong Station, Central Station, and Sheung Wan stations – are a short walk away from the development. Located in the cultural and business centre of the vibrant city, 28 Aberdeen St. is directly across from PMQ, a site of historical significance and now a hub for creative and design industries. There are also a wide range of shops, restaurants and bars in the neighbourhood.

Keith Kerr, founder of The Development Studio, says: "My vision is to create a 'boutique' development company where I can share my extensive experience in real estate with a younger generation and focus on high quality residential and commercial projects. 28 Aberdeen St. sets a benchmark for what we aim to achieve at The Development Studio - creatively designed units and timeless design that can fulfil the potential of this well-located site."

 "In view of the strong demand, the large number of cash-rich buyers in the market, and the scarcity of land on Hong Kong Island, real estate at prime locations and built to high specifications continue to attract tremendous interest from sophisticated users and investors alike. With limited supply of residential units in prime areas such as Central, projects such as 28 Aberdeen St. are expected to offer an attractive investment proposition and are expected to retain value in the long run ", notes Joseph Tsang, Managing Director and Head of Capital Markets at JLL.

Design and User Experience

Architects Wong & Ouyang have built a reputation in designing architectural masterpieces that stand apart from the conventionality available in the market. A wealth of detail from soft edged aluminium cladding is featured on the façade along with an anodized bronze ribbon that gives a rich appearance to the building. This attention to detail and materiality has created a building that stands apart from the surrounding structures.

Equally important in the design has been the comfort and lifestyle of the occupants. TDS has created an oasis amidst the hustle and bustle in one of Hong Kong's most exciting neighbourhoods. Once you enter the building, you will be transported to a serene light filled lobby space adjoining an internal courtyard designed by Adrian Norman. The courtyard is designed to draw natural light into a space filled with greenery, creating a calm and tranquil atmosphere.

The lobby is furnished with warm natural materials to create a calm and soothing atmosphere. A light limestone floor is juxtaposed with travertine walls and columns with a subtle gradation pattern. Walnut coloured walls wrap the lift interior with elegant bronze handrail echoes the external claddings.

The distinctive apartment design is highly efficient and elevates the quality of living. A unique floor plan is created that distinguishes between entertainment and resting space that offering flexibility to the owner and the guests. The finest finishing materials have been selected to create a relaxed and comfortable atmosphere.

The bathroom is a key element in the apartment. It stands between the living space and bedroom, providing a physical and acoustic separation between the two areas. A pivot door has been devised to allow the user to transform the bathroom space into a transitional space. Ample natural light is brought into this space by a floor to ceiling window with opaque glass. Coupled with the light-coloured-marble finishes, the bathroom has never been such a pleasant space to dwell in.

For the gourmets, a state of the art kitchen by Bulthaup is equipped with gas flame hobs and oven by Miele. It has been customized specifically for this project with an overarching principle of efficient use of space and attention to user experience. The beautiful kitchen is designed for serious cooking, and sits beautifully in the living space.

The Development Studio – built on 35 years' market experience in high quality projects  

28 Aberdeen St. was conceived by The Development Studio (TDS), a Hong Kong-based real estate developer founded in 2009 by Keith Kerr, former CEO and Chairman of Swire Properties.

"TDS seeks to uncover niche opportunities with distinctive investment angles through judicious acquisitions and creative market positioning," said Keith Kerr, founder of The Development Studio.

The experience Kerr alludes to is his 35 years at Swire Properties in Hong Kong, the last 20 years as CEO and Chairman. During his tenure, projects such as Pacific Place, Festival Walk and Taikoo Place were developed.

 

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Caption: Group photo (Left to right)  Keith Kerr, Chairman & Founder of The Development Studio, Ralph Wong, Head of Development and Investment, Joseph Tsang, managing director at JLL and Alex Leung, Head of Projects at The Development Studio.