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News Release

HONG KONG

The Madison – set to become E14’s leading residential address


HONG KONG, 18 October 2016 - Innovative central London developer LBS Properties is now well underway with work at The Madison, a striking new residential scheme comprising a 53 storey landmark tower that is set to become E14's leading residential address, adjacent to Canary Wharf. Remaining prices start at £573,000 (HKD5.43 million) for a studio on the 33rd floor.

Designed by award-winning Make Architects, The Madison will comprise 423 high specification new homes, plus an expansive collection of residents' amenities, all set within a new landscaped public garden. All of the homes at The Madison will meet Lifetime Homes' standards and Code for Sustainable Homes level 4.

Demolition of the former office buildings occupying the site and enabling works have been completed, with piling works now underway, expected to take 5-6 months, at which point work will commence with the full excavation of the basement and construction of the concrete frame. The slender form of the glass tower will enable 70% of the overall site to be dedicated to new public realm, including over half an acre of thriving biodiverse public gardens with extensive planting and seating areas.

A beautifully appointed residents' lounge, gym, screening room and top of the range business facilities, collectively known as the Highline Club, will be available to residents exclusively on the 16th floor of the development. All of these first-class facilities will front on to three external terraces with 360 degree outstanding views of Canary Wharf, the City of London, the river Thames and beyond. There will also be a five-star-style spa area with 12m pool, sauna and steam room.

The luxurious interior design at The Madison, by Make Architects, can be found in all areas of the building – from the impressive double-height entrance to the detailing of the kitchens in the apartments themselves. The thoughtful layout of each home maximises floor space to create generous, light-filled rooms with expansive views over London, with many apartments also benefiting from balconies, winter gardens and external terraces. These highly efficient layouts, complemented by an outstanding specification, will also support capital value growth for purchasers. A limited number of car parking spaces, accessed by car lift, will be available, while all residents will have access to secure cycle storage. Electric vehicle charging points will also be included.

Nick Crawford, Director at LBS Properties, said: "Work on The Madison is progressing as scheduled and sales success to date has been strong, with the recently launched Hudson Collection proving popular with buyers seeking to secure a position from the 30th floor upwards. When complete, the development will combine innovative and ambitious design with high specification interiors to deliver a new landmark building just minutes from Canary Wharf."

Adam Challis, Head of Residential Research at JLL, adds: "Off the back of what many would have predicted as being a quiet period following Brexit, activity at The Madison throughout July and August has been highly encouraging – with over 70 investors attending a recent sales event with high levels of interest. General enquiries and visits have been strong since we launched and the mind-set from investors has been positive."

Positioned just a few minutes' walk from Canary Wharf, The Madison enjoys a convenient and enviable location with excellent transport connections, including South Quay DLR station a short walk away. These connections are set to improve further with the new Crossrail Station at Canary Wharf delivered in 2018 which will provide a direct link to the City, West End and Heathrow Airport. The surrounding area is also undergoing widespread transformation with the provision of new shops, bars, cafes and restaurants, helping to transform this locale into one of London's most sought after residential districts.

JLL forecasts price growth of 43.7% in Canary Wharf from 2015 – 2020, with values being driven by the arrival of Crossrail in 2018, enabling one of the biggest changes to any sub-market in London.

 

Hong Kong Exhibition

Time: 11am – 7pm on 22-23 October (Saturday to Sunday)

Venue: Alexandra Room, 2/F, Mandarin Oriental Hong Kong, 5 Connaught Road Central, Hong Kong

 

For more information about the project, please contact:

Mandy Wong, irp.hk@ap.jll.com, tel: 852 3759 0909

 

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