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First development from St William fuses industrial heritage with natural landscape
HONG KONG, 22 September 2016 - Today, the first development by St William, a joint venture between Berkeley Group and National Grid Property, launches. Prince of Wales Drive will create 839 one, two and three-bedroom homes in Battersea, and offers a distinct quality of design that draws inspiration from the location's industrial heritage – showcased through bespoke interiors and re-purposed, restored statement features created from the original gasworks which once stood on site. Prices start from £690,000.
Moments from Battersea Park and a short walk from the River Thames, Prince of Wales Drive will transform a five-acre, former gasworks site into a thriving new community in this sought-after part of Battersea. It will reconnect what was once industrial land back into the landscape and to its history.
Half of the five-acre development enjoys an open landscape, with 11 distinct pavilions, ranging in height from 9 to 26 stories, considerately set among communal landscaped gardens in order to prioritise a sense of community.
Industrial heritage and natural beauty
Designed by Squire and Partners, Prince of Wales Drive will feature a unique and distinctive design, which draws on the development's industrial heritage. Inspiration has been collectively drawn from the 19th century gasholders which once stood on site, the neighbouring lush green landscape of Battersea Park and the Victorian mansion blocks of Battersea.
Decorative brickwork, feature metal work and inset balconies take their inspiration from the area's existing architecture. Curved metal frame work from the Battersea gasholder will be given new purpose in the landscape as part of a dramatic entranceway, and a shield from the original gasholder will be re-purposed as a focal point in the concierge lobby. An elegant 'campanile'-style tower – a marker for the development – features a metal-framed façade, which takes its lead from the historic Battersea gasholders.
These themes run throughout the design of the whole development, from the built environment to interior finishing detail. Interior design by The Gallery HBA uses a palette of materials and colours that uniquely belong to Prince of Wales Drive, including brushed bronze metal work and gunmetal taps and bath/shower fixtures. Apartments are finished with a host of bespoke interior features specially commissioned for the development. Door ironmongery has been modelled on the signature architectural structure of the gasholders and perforated metal kitchen unit doors, bespoke vanity units and fluted glass shower screens each pay homage to the heritage of the site with a contemporary and refined approach.
A place to breathe
Landscape design by renowned urban planners Gillespies has led to a development devoted to considered, generous and high-quality open space. This part of Battersea will be transformed into a beautiful place which people call home and will be effectively restored as part of the surrounding community.
The landscape has been designed to ensure that Prince of Wales Drive is a welcoming place that provides what people hope for from their home and neighbourhood – with picnic areas, places for children's play and seating.
A central courtyard with a serene water feature, two new public squares and free-flowing gardens offer a haven of tranquillity in which to spend time – away from the hustle and bustle of working life in the capital.
Every apartment benefits from spacious, open plan living – each is up to 15% larger than national space standards. Sizable homes afford residents more flexible spaces to suit a range of lifestyle needs, and offer homes that are equipped with plenty of storage space. Each sizeable apartment also boasts a covered outdoor terrace or balcony, many of which offer unrivalled views across Battersea Park and of Battersea Power Station.
Great connections and more to come
Residents will be connected to the rest of London and beyond via an enviable number of underground and Overground rail links and bus routes. The extension of the Northern line from Kennington to Battersea Power Station, which will be just a three-minute walk away, will cut journey times to the City and West End to just under 10 minutes when introduced in 2020, as part of travel zone 1. Queenstown Road and Battersea Park Overground stations are also both less than five minutes away, respectively enabling connections of only ten minutes to Waterloo and seven minutes to Victoria.
Encompassing Battersea Park in the north, Clapham Common in the south and Wandsworth Common in the west, Battersea is one of the greenest districts in London. Beautiful open space is complemented by a range of shops from independent boutiques to large-scale department stores and a popular local market on Northcote Road.
The wider regeneration of the area will add a new town centre to this corner of Battersea, with independent shops and restaurants, offering everything from fine dining to local butchers, bakers and florists.
Alison Dowsett, Managing Director, St William, commented:
"Prince of Wales Drive sets a fitting benchmark for what we aim to achieve at St William - thoughtfully designed homes and places that can fulfil the full potential of these well-located, disused sites, knitting them back into the fabric of London. This is an ideal way to introduce St William."
Residents of the development will also benefit from a suite of private facilities including a 24-hour concierge service, a swimming pool (17m) and spa, featuring a beautifully-designed vitality pool, sauna and steam room, and a landscaped roof terrace, with zen garden and pavilion, on the 8th floor – offering vistas across the city skyline and of Battersea Park.
The mixed-use development will also include a 24-hour gym, 50,000 sq. ft. of office space, a new nursery for 0-5 year olds, café and additional food and retail units, likely to be occupied by a small grocery.
Hong Kong Exhibition
Time: 11am – 7pm on 23-25 September (Friday to Sunday)
Venue: Suite 3203-04, Edinburgh Tower, 15 Queen's Road Central, Central, Hong Kong
For more information about the project, please contact:
Mandy Wong, email@example.com, tel +852 3759 0909
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Senior PR Manager