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News Release

Hong Kong and Macau

Brand-new Boutique Apartment Soho Residence in Macau to be launched next Tuesday

HONG KONG AND MACAU, 7 APRIL, 2011 – Soho Residence, a brand-new boutique apartment development in Macau, will be launched next Tuesday, 12 April, according to the Marketing Consultant Jones Lang LaSalle. 

Developed by Tak Nang – Sociedade de Investimento E Desenvolvimento, Lda., Soho Residence is the latest single-block deluxe apartment building in Macau situated at 123-127 Rua da Ribeira do Patane.  Following the VIP sale in mid-March where 1/3 of the units were sold, the developer decided to launch the project to the public next Tuesday to cater to the needs of the market.

Comprising 27 floors (there is no 14/F), Soho Residence provides a total of 126 units ranging in size from 591 to 743 sq ft.  Occupants are offered with a high level of flexibility in home layout, from studio, one-bedroom to two-bedroom.  Apart from enjoying the charming vistas of the city skyline, teal-blue sea and rolling green, all units are provided with a modern kitchen fitted with premium finishes.

Strategically located at the heart of Macau Peninsula, Soho Residence enjoys excellent accessibility, with Border Gate, Macau Ferry Terminal, Macau International Airport and the planned Macau Light Rail Phase 2 all within minutes’ driving distance.  The Cotai Strip is also nearby, where a range of retail facilities is offered.

Soho Residence, with its comprehensive facilities, is unique and unparalleled by other standalone residential buildings.  It provides its residents with a four-storey carpark served by four express automobile lifts, and a hotel-style clubhouse equipped with a banquet room, a multi-function room, a resting lounge, a gymnasium, an outdoor swimming pool with sun decks and a landscaped podium. 

‘In the VIP sale conducted in mid-March, 1/3 of the total number of units at Soho Residence were sold, attracting interest from end-users, investors and overseas funds.  The selling prices of the units to be launched next Tuesday will start from HK$2,700,000, which is deemed to be highly attractive,’ comments Jeff Wong, Jones Lang LaSalle’s Head of Residential, Macau.

‘One of the key selling points of Soho Residence is its small-space concept, which is very popular among young professionals in Macau.  In fact, with the promising outlook of Macau’s economy and in view of the strong demand for smaller residential units by young professionals and expatriates in Macau, a US-based private equity fund bought a significant portion of units in the VIP sale.  The project for sure will become the focus of the market, attracting interest from both end-users and investors alike, with its uniqueness and huge yielding potential as a long-term investment,’ adds Jeff Wong.