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Case Study

Three Pacific Place

Three Pacific Place case study

Our Client’s Situation

In 2003, against a backdrop of a faltering regional economy, a lack of demand for new office space and competition from other comparable locations, Swire Properties presented JLL with the challenge of marketing and leasing Three Pacific Place, a 530,000 sf Grade A office building providing 34 floors of lettable space.   

Swire Properties needed advice on not only on how to reduce vacancy in the new project, but also on how to develop leasing strategies to ensure maximum rental growth as the building neared completion.  

Our Partnership

As its established and proven real estate partner over many years, Swire Properties appointed JLL as the Lead Leasing Agent for Three Pacific Place.

Working collaboratively with Swire Properties’ to meet its business objectives, we positioned the project as part of the Pacific Place extension and as a gateway to Central / Admiralty. We were able to leverage existing relationships with tenants locally, regionally and globally to promote the building whilst carrying out a well-orchestrated local marketing campaign utilising the wealth of tenant information in our well maintained database system. 

Results

As a result of JLL’s recommended leasing strategy, the building achieved an occupancy level of approximately 86% during our appointment. The campaign saw rents steadily grow in support of the landlord’s ambitions.​


For further information on Office Leasing Services, please contact:​ 

Paul Yien
Head of Landlord Representation
+852 2846 5144
paul.yien@ap.jll.com

Adrian Tang
Head of Kowloon Markets
+852 2926 3704
adrian.tang@ap.jll.com


 

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