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Case Study

Sole Agency: The Lily, Repulse Bay

The Lily, The Repulse Bay

​​​​The Lily is the first high-rise residential project in Hong Kong to be awarded the five star ‘High-rise Architecture’ award at the Asia Pacific International Property Awards 2011. A 24 storey luxury property i​​n Repulse Bay with unrivalled panoramic views, the development is one of the most desirable addresses in Hong Kong.

In 2008 Chinachem Gro​up appointed JLL to act as marketing consultant, property manager and sole leasing agent for over 30 serviced apartments and over

60 residences at the luxury address. ​

​​​​​The Challenge

The slower market conditions in 2013 have led to a decline in activity among prospective tenants, particularly for serviced apartments in the upper price bracket. A number of high-end serviced apartments have entered the market, intensifying the competition to secure tenants.​

The Solution

On top of a dynamic marketing campaign the team utilised its relationships with direct clients and prospective tenants to generate interest in the property.​

The Result

The team achieved an impressive occupancy rate of 80% during the first year of operation. The average rental agreed was HK$60 per square foot, with a peak of HK$80 per square foot – a record high on the Southside at the time.  

JLL has contributed to the continued success of the development including a 2015 win for “Best Serviced Apartments” in Hong Kong.​

The JLL Residential team has been instrumental in leasing Chinachem’s properties, managing our marketing campaigns and tenant hotline. The team has delivered constructive, well-considered advice and we look forward to working with them in the future.”

- Tam Wai Koon, Chinachem​


For further information on Sole Agency Leasing, please contact Stella Abraham on: ​
+852 2846 5540 or
stella.abraham@ap.jll.com​.


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